Link popularity is a determining factor for search engines when ranking the pages of a website. For
Google in particular, with its PageRank technology, a website is considered more important if it has a
higher number of quality inbound links. Your position on the search engine results page is also further improved
when those inbound links are from an already highly ranked website.
Link building can be as simple as a few one-way links from a website, or a more complicated process, with
multi-way linking between many websites.
Important things to consider when link building:
- Inbound and outbound links (all links must be relevant and third party websites must not contain any offensive material);
- Overlinking (too many links, or too little information content within the links, never works);
- Link baiting (having news, humour or information that catches people's attention can generate more inbound links).
Contact us to optimise your links and generate greater website popularity.