W.S. FURNITURE

As a static online catalogue, W.S. Furniture is designed to draw people into their shop.

There is no inbuilt buying facility, cutting the costs of setting up their website. Instead, W.S. Furniture relies on contact from customers interested in the displayed ranges. They then invite them to view their furniture in store, or sell to them over the phone and arrange delivery.

This can be a very cost effective and worthwhile solution to Internet sales. Since competition can be fierce the prices are not displayed, and W.S. Furniture is able to offer discounts over the phone rather than lose customers.