PPC MANAGEMENT

Pay Per Click (PPC) is a way of promoting your website, on search engines, advertising networks and content sites, while only paying the host when your advert is clicked. Search engines commonly use a bidding system on keyword phrases relevant to your target market and content sites charge a fixed price per click.

The three largest PPC providers are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. All three operate a bid-based model with cost per click depending on the search engine and the level of competition for a specific keyword or phrase.

We manage your PPC account on a daily basis, with a monthly invoice and report. This report contains all the current keyword bids with number of click-throughs, conversion rates and costs per conversion. This will allow you to make informed decisions as to whether PPC is a cost effective solution for your business.

PPC can guarantee you a top position in search results but requires constant management; as you are competing directly with other advertisers working to raise their internet profiles too.

If you are looking for a more effective internet marketing strategy, contact us to set up a PPC account.

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