Pay Per Click (PPC) is a way of promoting your website, on search engines, advertising networks and
content sites, while only paying the host when your advert is clicked. Search engines commonly use a
bidding system on keyword phrases relevant to your target market and content sites charge a fixed price
The three largest PPC providers are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
All three operate a bid-based model with cost per click depending on the search engine and the level of
competition for a specific keyword or phrase.
We manage your PPC account on a daily basis, with a monthly invoice and report. This report contains
all the current keyword bids with number of click-throughs, conversion rates and costs per conversion.
This will allow you to make informed decisions as to whether PPC is a cost effective solution for your
PPC can guarantee you a top position in search results but requires constant management; as you are
competing directly with other advertisers working to raise their internet profiles too.
If you are looking for a more effective internet marketing strategy, contact us
to set up a PPC account.