SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) includes all techniques used to improve the volume and quality of
traffic to your website. As a rule, the higher your website is displayed in a search results list, the
more visits it will receive.
In order to be truly effective, SEO should be incorporated into the development process from the
start, but it is still possible to take an existing website with a low search rank and, after a few
modifications to layout and code, quickly climb the search results. We can never guarantee that precious
number one spot, but we do our very best to get you close.
Important areas in SEO include:
- Keyword density (placing strategic search terms into page content and links);
- Image titles (image content cannot be searched, so correct labels are vital);
- Menu clarity (order of a menu, placement in the design, link names, all can effect search results);
- Stopping the crawler (certain pages may lower your page rankings, by placing irrelevant content higher in the results list, when they are found by a search engine).
There are many more tricks to the SEO trade, so please feel free to contact us for more information.